Website copy is all the text on your website designed to entice your visitors to take a specific action. It typically includes all the text on your home page, about page, product descriptions and services pages. Good copy is crafted with sales psychology in mind, and is aimed to address a website visitors’ pains, desires and objectives so that they’re convinced that your business is the right person for the job or the right store to buy from.
A good copywriter is a master of the human mind. They’re able to put themselves in the shoes of your ideal customer, figure out what their worst nightmares are and understand their wildest fantasies, and craft compelling copy to get them into taking an action. This action could be buying a product from you, making a donation, downloading an e-book or giving you their email address.
Copywriting is writing aimed to entice your readers to take an action (such as buying a product or booking an appointment), while content writing refers to writing aimed to inform and educate your readers on a particular topic.
Both types of writing are critical for your marketing. Copywriting aims to walk you prospects’ hand to the checkout page, or to giving you their email address. But content writing is also critical to showcase how knowledgeable you are in your field so your prospects feel comfortable that they are in the right hands. Content writing is also effective for SEO, as it helps search engines figure out what your webpage is about and rank it for relevant keywords.
SEO should be incorporated into copywriting where possible and where appropriate, so that prospects can find you on search engines. You may have the most compelling copywriting in the world, but it means nothing if nobody can find it. In a world where 49% of shoppers use Google to find a product, SEO is vital for your marketing strategy.
You can find excellent copywriters right here on Copyshipper. This isn’t like Upwork or Airtasker, where anybody can come here and advertise their services. Our copywriters are native English speakers, experienced and completely committed to crafting your message so that your dream customers are enticed to reach out to you and, ultimately, buy from you.